- Book Promotion Ideas for Libraries
- TikTok Video Ideas for Book Promotion
- Book Promotion Ideas for Authors
Children’s Book Promotion Ideas
This phase applies mostly to a live-action on-location shoot and encompasses hiring a videographer, talent, crew, etc., but the idea here is to allow enough prep time before production to make sure everyone knows what they are supposed to be doing https://high-way.org/.
As I mentioned before, there are lots of reasons why video should be an essential tool in an author’s book promotion toolbox. Video generates the most online traffic and engagement, 78% of people watch online video each week, studies show people recall 6 times more info from video than text, and our brains process imagery 60,000 times faster than text. Need I say more? Humans are wired for video. So why not take advantage of that?
Consider these stats: Video racks up over 22 billion daily views. It increases the organic reach of social media content by over 100%, compared to photos or text. It ranks toward the top of the first page in Google searches, is popular across demographics, and builds an instant emotional connection with your audience.
Book Promotion Ideas for Libraries
An email list is your most direct line to fans. Send out newsletters with updates about your book, exclusive offers, or announcements for signings or events. Keep it personal and engaging to build a loyal reader base.
An email list is your most direct line to fans. Send out newsletters with updates about your book, exclusive offers, or announcements for signings or events. Keep it personal and engaging to build a loyal reader base.
If there’s one thing that separates agencies and service providers who keep clients for years from those who struggle with churn, it’s not just great results.It’s great communication. Your clients want to know what’s happening — even when the news isn’t flashy.When you keep them informed, proactive, and involved, you build loyalty, trust, and long-term…
Authors like John Green, known for their strong live event presence, demonstrate the power of in-person connection. Independent bookstore launch parties offer intimate settings for engaging with readers. Barnes & Noble author events provide access to a wider audience. Literary festivals, such as BookExpo, attract book enthusiasts from diverse backgrounds. Library author series programs and book club speaking engagements offer targeted opportunities to connect with specific reader demographics. Learn more about becoming a published author and utilizing these strategies.
Make sure you track holds and checkouts of the titles you promote in your email. That will give you some data to help you make decisions about what to promote next month. It will also be proof of the effectiveness of your work.
If you are looking for WHAT to post online for visibility, then check out the 70+ ai-customized for your next book idea/launch templates filled with literally 1000s of social posts, email copy and more. Pagewheel uses ai to assist YOU and free you up to do what you love to do…write.
TikTok Video Ideas for Book Promotion
Aparna Verma, a novelist, has successfully used TikTok to promote her Indian fantasy novel, The Boy with Fire. Verma knew that she wanted to target South Asian readers and not just make writing advice videos, so she began creating videos that would appeal to her audience. Her book hit number one on Amazon in its category and was featured on NBC News. It will be republished as The Phoenix King next year by Orbit, a division of Hachette. Verma suggests that authors learn about the popular BookTok tropes and point to them in their work, and research other nonfiction writers and readers in their category to see what video styles work best.
Why did you write your book or series? What personal experience inspired it? Human stories drive connection. Getting personal on BookTok goes a long way, like author Christina Bacilieri. Post about your pets, your writing schedule, tour of your favorite indie bookstore, favorite local coffee shop (then tag all of them in your video). A lot of authors struggle with this aspect, but TikTok users want to see the personal side of you as well!
Not utilizing the platform’s features: TikTok has a variety of features like stitching and duetting that can help you create unique and engaging content. Be sure to explore all the features available to you.
Try using TikTok for at least 10 minutes per day, scrolling through your FYP, liking various videos, and following other creators will help the app get to know you, so it can connect you to the kind of content you want to see, faster. The more you use it, the more you’ll understand the platform and it’ll understand you.
Book Promotion Ideas for Authors
Before setting out to promote your book, it’s also worth noting that book marketing and book promotion are not the same thing. Marketing centers on what the book publishing business calls “discoverability”—ensuring that you and your books can be found by the right readers.
We all know that writing a book is only half the battle. Promoting it? That’s where the real challenge begins. Whether you’re a first-time author or a seasoned pro, finding fresh, creative ways to promote your book can be a game-changer for your sales and visibility.
126. Create a choose-your-own-adventure social media campaign. Everyone loves an interactive campaign. You can create a single graphic with charts to different answers, or have links to separate threads for people with different answers.
At Authorversity, we bring real-world insights from authors like Rachel Aaron—a bestselling indie powerhouse who’s collaborated with other authors to grow her audience—and community-tested strategies from the monthly The WriteTreat Zoom sessions. These book promotion ideas aren’t just theoretical—they’re working right now for real authors like you.
Picture this: two thriller writers team up for a joint virtual event. Both get to flex their expertise, and readers walk away intrigued by both authors. Think of it as your own literary buddy cop movie. No explosions required.